Radio is Personal
Radio is often a more intimate experience than that of other forms of media. It ís like a personal relationship that exists between the listener and his radio.  As an advertiser, you have the opportunity to talk to the listener personally, like a sit-down chat.  Because radio is seen as a friend, its message is more credible and more trusted.

Radio is Accessible
Radio is a portable medium – it can be heard anywhere: at home, in the car, the garden, the bathroom, and in the bedroom.  Radio is accessible year-round.  Unlike television, whose viewership declines in the summer, radio’s audience stays high and consistent during every season. . . and is therefore the medium that gets the most attention.

Radio is Targeted
Radio can focus on your target customer with copy that appeals to your prime target. Need men?  Use male oriented copy.  Need Women?  Use female oriented copy.  Need kids?  Well, you get the idea.

Radio is Convenient
Print and TV ad changes take days, if not weeks. Need a last minute blitz to close out a month? Need to announce a special event at the last minute? Radio can get the job done for you. Radio advertisers are not locked into the built-in deadlines, delays and occasional misprints of print media.

Radio is Cost-Effective
When compared to other forms of advertising, radio has the ability to reach thousands of people simultaneously, making it one of the more cost-effective methods of advertising. Regular advertisers soon become ‘household names’.  Plus, radio offers free production – radio production is included for free saving you both time and money.  Print, television, and direct mail can charge you 1000ís of dollars before your ad even hits the street, air or mailbox.

Radio Offers Repetition for Emphasis
Radio can provide a high repetition of your advertising message, reaching its listeners with your message a number of times a week  Repetition sells!

Radio Reaches Receptive Listeners
Frequent radio listeners are more willing to try new products than those that are heavy TV viewers or newspaper readers.

Let Us Help You
At KASL we might get our paycheck from Cook Brothers Broadcasting LLC, but we work for you!  We realize we can’t be successful unless we make you more successful.  We draw on our many years of experience to give you the correct advise concerning your advertising needs.  Let us help you with any of your advertising needs, radio, print, graphic design, even in planning your overall marketing campaign.  When we make you more successful our business will take care of itself.

Contact any member of our sales team below for more information on how we can help you get the most from your advertising experience!

Pam Penfield
Phone: (307) 746-4433
Fax: (307) 746-4435
kasl@kaslradio.com

Shirley DeMerritt
Phone: (307) 746-4433
Fax: (307) 746-4435
kasl@kaslradio.com

Tammy Cookston
Phone: (307) 746-4433
Fax: (307) 746-4435
tcookston@kaslradio.com

Hedy Bond
Phone: (307) 746-4433
Fax: (307) 746-4435
hbond@kaslradio.com

Val Cook
Phone: (307) 746-4433
Fax: (307) 746-4435
vcook@kaslradio.com